Owned, earned and paid media

Posted in Advertising, Public relations, Uncategorized on September 5, 2022
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Owned, earned, paid media

In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results.  So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media channel that your business owns and that is managed and controlled by the business. This includes your company website, blog, Read More »

Why invest in Design

Posted in Branding, Design on August 22, 2022

Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth and visual language that comes with experience, knowledge and understanding of strategic design. Selection of colours, shapes, typography, graphics and layout come together to create your unique branding footprint