Just as Brand guidelines are important for ensuring the visual consistency of your brand, so are Tone of Voice guidelines for your brand’s written content and for connecting with your audience. Used as a reference, they can help you write clear and consistent content across all your communication channels, irrespective of who is writing it, …
Brand guidelines enable you to have control over the visual appearance of your brand, setting out how various brand elements such as positioning, typography, imagery and colour should be applied in order to ensure consistency. When a client has a good set of clear and detailed brand guidelines it makes design and turnaround of standard …
Trade publications exist for nearly every industry, so whatever profession you are in, there will be at least one, often several publications, specifically targeted to your industry. They provide insight, expertise and educational information about what is happening in the industry. Securing coverage in your industry trade magazines and online platforms can be hugely beneficial …
Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards, Direct mail, Telemarketing, Event sponsorship. It aims to push out marketing messages to an audience …
In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results. So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media …
Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth and visual language that comes with experience, knowledge and understanding of strategic design. Selection of colours, …
Suretank, a global manufacturer in need of a strong global brand presence. A global manufacturer of offshore tanks and containers for oil and gas, with 700 plus employees and a turnover of $100 million. Our brief was to increase global brand awareness and position the company as the leading expert in its field. Anything we …