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Trade press PR

Trade Press PR – Why?

Trade publications exist for nearly every industry, so whatever profession you are in, there will be at least one, often several publications, specifically targeted to your industry.  They provide insight, expertise and educational information about what is happening in the industry.   Securing coverage in your industry trade magazines and online platforms can be hugely beneficial …

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inbound and outbound marketing

Inbound and outbound marketing?

Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards, Direct mail, Telemarketing, Event sponsorship. It aims to push out marketing messages to an audience …

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Owned, earned, paid media

Owned, earned and paid media

In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results.  So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media …

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Why invest in Design

Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth and visual language that comes with experience, knowledge and understanding of strategic design.  Selection of colours, …

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