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The why and how of email marketing

The Why and How of Email Marketing

Companies are sometimes reluctant to use email marketing for fear of being perceived as spamming their audience(s). Let’s be honest, wouldn’t we all like to declutter our inbox?  But, used correctly, email marketing can be beneficial for both the sender and the recipient.  For your business it’s a critical part of the sales process - it can help nurture existing leads, generate new ones, turn prospects into customers, and keep existing customers engaged.  53% of

How to implement PR into your marketing plan

How to implement Public Relations into your marketing plan

There are several types of PR but in a marketing context PR centres on profile building and reputation management through media relations and communications with stakeholders.  What is the value of Public Relations in marketing? Firstly, public relations is earned media – considered the most credible form of media by the public, according to studies. To back this up, research indicates 25-40% of lead generation and traffic comes from earned media. When we talk about

OK Image - the importance of a marketing plan

The importance of a marketing plan

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive. In many cases, keeping it simple is best. The key is to have a consistent approach that speaks to your customers

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