Brand guidelines enable you to have control over the visual appearance of your brand, setting out how various brand elements such as positioning, typography, imagery and colour should be applied in order to ensure consistency.
When a client has a good set of clear and detailed brand guidelines it makes design and turnaround of standard marketing collateral much easier for both client and designer.
This product brochure for Sappi Rockwell is a great example of working to a client’s corporate guidelines, to produce something consistent with their branding, impactful and of a high quality.
