Case Study: Global brand awareness

Suretank, a global manufacturer in need of a strong global brand presence.

A global manufacturer of offshore tanks and containers  for oil and gas, with 700 plus employees and a turnover of $100 million. Our brief was to increase global brand awareness and position the company as the leading expert in its field.

Anything we did had to provide a measurable return on investment.

We reviewed and refreshed the branding, redesigned the website, implemented regular PR and blog content to support SEO and raise the company’s profile. A sales pipeline was developed through emarketing and a social media strategy implemented.

The results in one year:

  • An 84 % increase in unique visitors to the website
  • Went from 1 key search terms on page one of google to 10
  • 281% increase in linkedin visitors
  • 150 pieces of unpaid media coverage in key titles
  • 25% increase in sales enquiries
“We couldn’t be happier with KendallSmith’s approach and the results that have been generated over the past 12 months. The strategic input and guidance provided to Suretank has been a real contributor to our ongoing success. Their marketing expertise has created numerous measurable initiatives that resulted in immediate benefits for our business. Implementation was simple and the ROI has been more than we could ever have hoped for.”
John Fitzgerald, CEO Suretank Group
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Brand Guidelines were produced to help build a strong brand identity across all platforms

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