Category: Advertising

inbound and outbound marketing

Inbound and outbound marketing?

Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards, Direct mail, Telemarketing, Event sponsorship. It aims to push out marketing messages to an audience …

Inbound and outbound marketing? Read More »

Owned, earned, paid media

Owned, earned and paid media

In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results.  So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media …

Owned, earned and paid media Read More »

Scroll to Top