Branding

Case study: Tone of Voice Guidelines

Just as Brand guidelines are important for ensuring the visual consistency of your brand, so are Tone of Voice guidelines for your brand’s written content and for connecting with your audience.  Used as a reference, they can help you write clear and consistent content across all your communication channels, irrespective of who is writing it, …

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Why invest in Design

Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth and visual language that comes with experience, knowledge and understanding of strategic design.  Selection of colours, …

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