Just as Brand guidelines are important for ensuring the visual consistency of your brand, so are Tone of Voice guidelines for your brand’s written content and for connecting with your audience. Used as a reference, they can help you write clear and consistent content across all your communication channels, irrespective of who is writing it, …
Brand guidelines enable you to have control over the visual appearance of your brand, setting out how various brand elements such as positioning, typography, imagery and colour should be applied in order to ensure consistency. When a client has a good set of clear and detailed brand guidelines it makes design and turnaround of standard …
Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth and visual language that comes with experience, knowledge and understanding of strategic design. Selection of colours, …
Suretank, a global manufacturer in need of a strong global brand presence. A global manufacturer of offshore tanks and containers for oil and gas, with 700 plus employees and a turnover of $100 million. Our brief was to increase global brand awareness and position the company as the leading expert in its field. Anything we …