email marketing

The Why and How of Email Marketing

Posted in email marketing on May 27, 2022

The why and how of email marketing

Companies are sometimes reluctant to use email marketing for fear of being perceived as spamming their audience(s). Let’s be honest, wouldn’t we all like to declutter our inbox?  But, used correctly, email marketing can be beneficial for both the sender and the recipient.  For your business it’s a critical part of the sales process - it can help nurture existing leads, generate new ones, turn prospects into customers, and keep existing customers engaged.  53% of Read More »