Category: email marketing

inbound and outbound marketing

Inbound and outbound marketing?

Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards, Direct mail, Telemarketing, Event sponsorship. It aims to push out marketing messages to an audience …

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