marketing strategy

Case Study: Using animation to share your story

Animation offers a great opportunity to create visually appealing content that tells a story and engages with your audience. Sappi Rockwell decided on using animation to  clearly demonstrate how its product works and differs from the competition. A storyboard was created and various assets illustrated to clearly show the unique process that Sappi offers to …

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Case study: Tone of Voice Guidelines

Just as Brand guidelines are important for ensuring the visual consistency of your brand, so are Tone of Voice guidelines for your brand’s written content and for connecting with your audience.  Used as a reference, they can help you write clear and consistent content across all your communication channels, irrespective of who is writing it, …

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Trade press PR

Trade Press PR – Why?

Trade publications exist for nearly every industry, so whatever profession you are in, there will be at least one, often several publications, specifically targeted to your industry.  They provide insight, expertise and educational information about what is happening in the industry.   Securing coverage in your industry trade magazines and online platforms can be hugely beneficial …

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inbound and outbound marketing

Inbound and outbound marketing?

Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards, Direct mail, Telemarketing, Event sponsorship. It aims to push out marketing messages to an audience …

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PR in your marketing strategy

Implementing PR into your marketing plan

There are several types of PR but in a marketing context PR centres on profile building and reputation management through media relations and communications with stakeholders.  What is the value of Public Relations in marketing? Firstly, public relations is earned media – considered the most credible form of media by the public, according to studies. …

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