November 15, 2018

Top tips for successfully marketing a niche business

 Targeting a niche audience is one of the most effective ways for a business to differentiate itself from the competition. Having worked closely with several niche […]
September 26, 2017

Marketing keeps changing, what should we do?!

Marketing keeps changing and it’s going to keep on changing. But, we can still learn from the past. When I studied marketing things were pretty well […]
September 7, 2017

Reporting… how does your agency measure up?

Your marketing agency should be proudly supplying you with a report that highlights where they are achieving results to an agreed timeframe. In marketing you live […]
February 17, 2017

Business to business PR: why it should be a priority

Business to business PR 1) Focused business to business PR can be used to increase brand awareness, drive sales and position you as an expert in your […]