Trade publications exist for nearly every industry, so whatever profession you are in, there will be at least one, often several publications, specifically targeted to your industry. They provide insight, expertise and educational information about what is happening in the industry. Securing coverage in your industry trade magazines and online platforms can be hugely beneficial …
Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards, Direct mail, Telemarketing, Event sponsorship. It aims to push out marketing messages to an audience …
In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results. So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media …
There are several types of PR but in a marketing context PR centres on profile building and reputation management through media relations and communications with stakeholders. What is the value of Public Relations in marketing? Firstly, public relations is earned media – considered the most credible form of media by the public, according to studies. …