Owned, earned and paid media

Posted in Advertising, Public relations, Uncategorized on September 5, 2022
Tags: advertising, earned media, owned media, paid media, PR

In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results.  So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media channel that your business owns and that is managed and controlled by the business. This includes your company website, blog, Read More »

Implementing PR into your marketing plan

Posted in Uncategorized on April 22, 2022

There are several types of PR but in a marketing context PR centres on profile building and reputation management through media relations and communications with stakeholders.  What is the value of Public Relations in marketing? Firstly, public relations is earned media – considered the most credible form of media by the public, according to studies. To back this up, research indicates 25-40% of lead generation and traffic comes from earned media. When we talk about Read More »

The importance of a marketing plan

Posted in Uncategorized on March 10, 2022

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential.  Plans do not need to be overly complicated, lengthy, or even expensive. In many cases, keeping it simple is best. The key is to have a consistent approach that speaks to your customers Read More »