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Case Study: Using animation to share your story

Animation offers a great opportunity to create visually appealing content that tells a story and engages with your audience. Sappi Rockwell decided on using animation to  clearly demonstrate how its product works and differs from the competition. A storyboard was created and various assets illustrated to clearly show the unique process that Sappi offers to …

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Owned, earned, paid media

Owned, earned and paid media

In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results.  So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media …

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