Animation offers a great opportunity to create visually appealing content that tells a story and engages with your audience. Sappi Rockwell decided on using animation to clearly demonstrate how its product works and differs from the competition. A storyboard was created and various assets illustrated to clearly show the unique process that Sappi offers to …
In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results. So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media …
A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their full potential. Plans do not need to be overly complicated, lengthy, or even expensive. In …