We’re delighted to be working with The Little Cabin Company – a new startup business in Fernie BC targeting the glamping market. They design and build tiny cabins that give their customers the opportunity to access the increased revenues that the glamping sector offers.
The Little Cabin Company approached KendallSmith Marketing at the start of 2016 with the requirement to develop a brand and a selection of marketing activity to launch the company in British Columbia and the northwestern USA.
KendallSmith worked closely with The Little Cabin Company to develop a voice for the brand including the strapline “tiny cabins for big adventures” and a strong corporate style. In addition, KendallSmith developed a search engine optimised website, marketing collateral, and built a social media presence. Public relations activity created a quick and broad awareness for the company with media coverage including TV, radio, print and online including national coverage with CBC both online and radio.
The end result has helped to create both a distinctive graphical language and tone of voice for the organization to leverage and raise awareness.