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brand guidelines in practice

Case Study: Brand guidelines in practice

Brand guidelines enable you to have control over the visual appearance of your brand, setting out how various brand elements such as positioning, typography, imagery and colour should be applied in order to ensure consistency. When a client has a

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Trade press PR

Trade Press PR – Why?

Trade publications exist for nearly every industry, so whatever profession you are in, there will be at least one, often several publications, specifically targeted to your industry.  They provide insight, expertise and educational information about what is happening in the

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inbound and outbound marketing

Inbound and outbound marketing?

Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards,

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Owned, earned, paid media

Owned, earned and paid media

In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results.  So, what exactly do each of

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Why invest in Design

Design plays a significant role in the entire customer experience. It is what captures your brand and gives it life, movement and context. Without professional graphic design, creativity or artistic input, your brand will most likely lack the depth and

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The why and how of email marketing

The Why and How of Email Marketing

Companies are sometimes reluctant to use email marketing for fear of being perceived as spamming their audience(s). Let’s be honest, wouldn’t we all like to declutter our inbox?  But, used correctly, email marketing can be beneficial for both the sender

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