Animation offers a great opportunity to create visually appealing content that tells a story and engages with your audience. Sappi Rockwell decided on using animation to clearly demonstrate how its product works and differs from the competition. A storyboard was
Just as Brand guidelines are important for ensuring the visual consistency of your brand, so are Tone of Voice guidelines for your brand’s written content and for connecting with your audience. Used as a reference, they can help you write
Brand guidelines enable you to have control over the visual appearance of your brand, setting out how various brand elements such as positioning, typography, imagery and colour should be applied in order to ensure consistency. When a client has a
Trade publications exist for nearly every industry, so whatever profession you are in, there will be at least one, often several publications, specifically targeted to your industry. They provide insight, expertise and educational information about what is happening in the
Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards,
In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results. So, what exactly do each of