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PR in your marketing strategy

Implementing PR into your marketing plan

There are several types of PR but in a marketing context PR centres on profile building and reputation management through media relations and communications with stakeholders.  What is the value of Public Relations in marketing? Firstly, public relations is earned

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OK Image - the importance of a marketing plan

The importance of a marketing plan

A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their

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