Companies are sometimes reluctant to use email marketing for fear of being perceived as spamming their audience(s). Let’s be honest, wouldn’t we all like to declutter our inbox? But, used correctly, email marketing can be beneficial for both the sender
There are several types of PR but in a marketing context PR centres on profile building and reputation management through media relations and communications with stakeholders. What is the value of Public Relations in marketing? Firstly, public relations is earned
A marketing plan is a crucial component of your business, and how your service or product is promoted, perceived, and engaged with by an audience in the market. Without this, the fundamentals that drive your business will never reach their
Suretank, a global manufacturer in need of a strong global brand presence. A global manufacturer of offshore tanks and containers for oil and gas, with 700 plus employees and a turnover of $100 million. Our brief was to increase global