Clondalkin Flexible Packaging wanted to raise the media profile of its 11 manufacturing sites across Europe and North America to position itself as an expert in providing flexible packaging solutions, and to support cross selling across the group.
We worked directly with editors on a number of editorial features, focussed on profiling key products and solutions. The aim was to generate awareness and brand association, and support sales in generating and securing new business.
Adopting a consistent tone, voice and messaging was particularly important in order to position the group as well as the individual operating companies.
Consistent media coverage reinforcing the brand message, capabilities, strategic investments and quality products across international markets. We provided regular contributions in the form of press releases, comment pieces and features to international publications positioning the client as experts and thought leaders in their target markets.