Chadwicks (part of Clondalkin Group) wanted to raise the media profile of its capabilities and position itself as an expert in providing innovative flexible packaging solutions, and to support new business development.
Using customer case studies, investment and innovation stories we focussed on profiling key products and solutions. The aim was to generate awareness and brand association, and support sales in generating and securing new business.
Adopting a consistent tone, voice and messaging was important to reinforce Chadwicks' technical expertise, innovative approach and high levels of customer service
We continue to generate a consistent flow of news stories into the target media to build awareness and brand association for this client. We provide regular contributions in the form of press releases, comment pieces and features to UK and international publications positioning the client as experts and thought leaders in their target markets.