The Little Cabin Company is a new startup business in Fernie BC targeting the glamping market. They design and build tiny cabins that give their customers the opportunity to access the increased revenues that the glamping sector offers.

The logo

The development of the logo captures two key aspects, the asymmetric profile of the company's product and their Canadian heritage.

Design flexibility allows for logo use in a range of mediums

The brochure was die-cut to reflect the profile of the cabin itself


A targeted PR campaign was developed as part of the launch.

Local, regional, national and international coverage assisted in great initial awareness including print, online, TV and radio.

The strategy