The development of the logo captures two key aspects, the asymmetric profile of the company's product and their Canadian heritage.
Design flexibility allows for logo use in a range of mediums
The brochure was die-cut to reflect the profile of the cabin itself
Local, regional, national and international coverage assisted in great initial awareness including print, online, TV and radio.
The strength of the actual product from both a design and quality of construction perspective was clear and the strategy capitalised on this focusing on these elements throughout.
KendallSmith developed a plan that allowed The Little Cabin Company to launch with a strong brand, clear messaging and a plan for ongoing marketing success using design, branding, print, PR, email marketing, website development, SEO and social media.
Excellent results were achieved across all areas of activity with PR and SEO resulting in a very high success rate. Page one google rankings supported PR and email marketing successes. KendallSmith project managed the entire process from the very first stages of startup. Working with the client from day one allowed for an excellent understanding of the requirements of the project and supported the results achieved.