outbound marketing

Inbound and outbound marketing?

Posted in Advertising, email marketing, marketing strategy, Public relations on September 28, 2022
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inbound and outbound marketing

Marketing is often categorised as “outbound” or “inbound”. But what does it mean? Which is better for B2B marketing? Outbound marketing is mostly what you would view as “traditional” activity, for example: PR, Print advertising, TV and radio ads, Billboards, Direct mail, Telemarketing, Event sponsorship. It aims to push out marketing messages to an audience regardless of whether they want to see them or not.  Inbound marketing has come about since the rise of the Read More »