Owned, earned and paid media

Posted in Advertising, Public relations, Uncategorized on September 5, 2022
Tags: advertising, earned media, owned media, paid media, PR

In today’s globalised and digitalised world, an integrated approach to marketing is increasingly important for businesses large and small. This means engaging owned, earned and paid media streams to get the very best results.  So, what exactly do each of these encompass and what are their benefits and challenges? Owned media This is any media channel that your business owns and that is managed and controlled by the business. This includes your company website, blog, Read More »