Why should I blog for my business?

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Regardless of the size of your business, blogging should be an integral part of your online content marketing strategy. Here’s why:

  1. Drive traffic to your website: Every blog post is one more opportunity for you to show up in search engines and drive traffic to your website. Regularly posting new content on your website, which can be hard to do on other pages of your site, helps you rank higher with the search engines.
  1. Reach a wider audience: Blogging provides content for your social media channels. Pushing your blog posts out through Linked-in, Twitter, Facebook etc helps you to reach more people and spread your message further.
  1. Establish authority: Provide relevant and interesting content to build trust and instil confidence in your target audience. Tell your customers/prospects something they don’t know and position yourself as the experts.

In summary, blogging is an important way of creating another stream of content for your website. It helps the site stay current, supports the idea of positioning you as experts in your market sectors and product/service areas , and very importantly supports ongoing SEO success and drives traffic to the website.

If you’re looking for help with your marketing or want to find out more, please get in touch.

 

 

 

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